0-to-1 Product Strategy for an AI Workflow Tool
Joined a founder pre-product with no users, no data, and no clear scope. Ran 20+ user discovery sessions over 3 weeks, identified the core jobs-to-be-done, and translated ambiguous founder vision into a prioritized 3-sprint roadmap. Set up Mixpanel from scratch to give the team its first data feedback loop.
Mixpanel / Figma / Miro / Notion / Google Analytics
The most dangerous phase of any 0→1 product is when the founder is too close to the problem to see what users actually need. The discovery sprint isn't just research — it's alignment therapy.